Privacy policy

Last Updated: July 3, 2025

Blush&Rush is responsible for this store and website, including all information, content, features, tools, products, and related services, with the goal of providing you, the customer, with a personalized shopping experience (the “Services”). Blush&Rush is powered by Shopify technology, which allows us to make the Services available to you. This Privacy Policy describes how we collect, use, and share your personal information when you visit, use, make a purchase, or conduct other transactions through the Services, or when you communicate with us in any other way. In case of any conflict between our Terms of Service and this Privacy Policy, the provisions of this Privacy Policy shall prevail regarding the collection, processing, and sharing of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and shared as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies or could be associated with you or another individual. Personal information does not include data collected anonymously or data that has been de-identified in a way that it can no longer identify or be linked to you. We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact information including your name, address, billing address, shipping address, phone number, and email.

• Financial information including credit card, debit card, and financial account numbers, payment card details, bank account data, transaction information, payment methods, receipts, and other payment-related details.

• Account information including your username, password, security questions, preferences, and settings.

• Transaction information including items you view, add to your cart or wish list, purchase, return, exchange, or cancel, as well as your past transactions.

• Communications with us including information you provide when you contact us, such as inquiries to our customer support.

• Device information including details about your device, browser, or network connection, your IP address, or other unique identifiers.

• Usage information including your interaction with the Services, such as when and how you access or navigate them.

Sources of Personal Information

We may collect personal information in the following ways:

• Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide your information.

• Automatically, through the Services including from your device when you use our products or services, visit our websites, and through cookies or similar technologies.

• From our service providers when we engage them to facilitate certain technologies and they collect or process your personal information on our behalf.

• From our business partners or third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Providing, personalizing, and improving the Services. To offer you the Services, fulfill contractual obligations, process payments and orders, remember preferences, send account notifications, process purchases, returns, exchanges, or other transactions, create and manage your account, arrange order shipments, facilitate returns and exchanges, allow product reviews, and deliver a personalized shopping experience.

• Marketing and advertising. For marketing and promotional purposes, including sending marketing communications by email, text, or mail, and displaying online ads about products or services based on your purchases, cart activity, or other interactions with the Services.

• Security and fraud prevention. To authenticate your account, ensure safe shopping and payments, detect, investigate, or act on potential fraud, illegal activities, or security incidents, protect public safety, and secure our Services.

• Communications with you. To provide customer support, respond to inquiries, deliver efficient services, and maintain our business relationship with you.

• Legal reasons. To comply with applicable laws or respond to valid legal processes, including law enforcement or government requests, litigation or disputes, or to enforce or investigate violations of our terms or policies.

How We Share Your Personal Information

We may share your personal information with third parties for legitimate purposes, including:

• With Shopify, manufacturers, and other partners providing services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).

• With business and marketing partners to deliver marketing and advertising services. For example, we use Shopify to enable personalized advertising based on your online activity across merchants and websites. Our business and marketing partners will use your information according to their privacy policies.

• When you authorize, request, or consent to sharing your information, such as for shipping purposes or using social media widgets or login integrations.

• With our affiliates or other companies within our corporate group.

• In connection with business transactions, such as mergers or bankruptcy, to comply with legal obligations, enforce terms of service or policies, or protect our Services, rights, or those of our users or third parties.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. The information you submit to the Services is transmitted and shared with Shopify and third parties who may be located in countries other than your own, in order to provide and improve the Services. Shopify may also use personal information from your interactions with our store, other merchants, and Shopify itself for advanced features. In these cases, Shopify is responsible for processing such personal information, including responding to your rights regarding the use of your information. Learn more about how Shopify uses your information and your rights at the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

The Services may contain links to third-party websites or platforms. If you access these links, we encourage you to review their privacy and security policies and terms. We are not responsible for the privacy or security practices of these sites, nor for the accuracy, completeness, or reliability of the information they provide. Information you share in public or semi-public spaces, such as third-party social networks, may be viewed by others without limitation by us or the third parties.

Children’s Information

The Services are not intended for use by children, and we do not knowingly collect personal information from minors, as defined by applicable laws. If you are a parent or legal guardian of a child who has provided personal information, you can contact us to request the deletion of the data.

Security and Retention of Your Information

While we take appropriate security measures to protect your personal information, no system is completely secure. We cannot guarantee “absolute security,” and data transmitted to us may not be secure in transit. We recommend avoiding sending sensitive or confidential information through unsecured channels.

We retain personal information for varying periods depending on factors such as the need to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

Your Rights and Choices

Depending on your location, you may have some or all of the following rights regarding your personal information:

• Right of access/knowledge – to request access to the personal information we hold about you.

• Right of deletion – to request that we delete your personal information.

• Right of correction – to request the correction of inaccurate personal information.

• Right to data portability – to request a copy of your personal information or its transfer to a third party.

You can exercise these rights through the Services or by contacting us. We will respond within the timeframe required by applicable law.

Complaints

If you have any complaints about how we process your personal information, contact us using the information below. Depending on your location, you may have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence. Where we transfer personal data outside the EEA or the UK, we use recognized transfer mechanisms like the EU Standard Contractual Clauses or equivalent UK agreements, unless the destination country offers an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will post the revised version on this site, update the “Last Updated” date, and provide notice if required by law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise your rights, please contact us at support@blushandrush.com or at Tornimäe tn 5, Tallinn, 10145, EE. For data protection laws, we are the data controller of your personal information.